Lesson series
Certified Service Advisor Program
Turn order-takers into consultants and service retention into the moat that makes your dealership unshakeable.
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Course contents
What's included?
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10 Chapters
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52 Modules
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96 PDF Job Aids
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25 Video
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32 PDF
Become a Strategist
You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing
Personal brand
You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Meet the instructor
Brian Reed
Brian Reed is a highly experienced Fixed Operations consultant with more than twenty years of hands-on dealership experience, having advanced through nearly every operational and leadership role from the ground up.
His background as a Sales, Parts and Service Advisor, Sales Manager, Parts and Service Manager, and Fixed Operations Director gives him a comprehensive understanding of how each department must align to drive profitability and customer satisfaction.
Combining decades of real-world dealership insight with a Bachelor of Business Administration from Mount Royal University, Brian delivers practical, results-driven solutions rooted in accountability and operational clarity. Known for his people-first leadership style, he excels at developing teams, optimizing processes, and creating sustainable performance improvements across fixed operations teams.
Patrick Jones - Course author
Automotivate Performance Consulting
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